Charlie Shapiro founded Massmedia, Inc. in 1990, and has worked with national brands plus local and regional businesses including banks, technology firms, retail businesses, and an extensive list of higher educational institutions. Shapiro is a brand builder and media professional and helps clients achieve tangibly better results through a smarter & more strategic use of traditional and new media.  Shapiro is responsible for strategy, negotiating and placement of over 50 million dollars in advertising purchases on behalf of clients and takes pride in increasing media effectiveness without an increase in budget.

Shapiro writes, directs, and produces short form advertising messages as well as long form corporate and customer service video presentations and is a frequent consultant on web redevelopment projects for businesses of all sizes. He’s also a certified Google Adwords specialist.

Earlier in his career, Shapiro worked as a broadcaster on the air and in management at several radio and television stations. His television career included two CBS affiliate in the Rockies and the ABC affiliate in Western Massachusetts. Shapiro worked in various capacities including weather, general assignment and investigative reporter, and news anchor, where he learned to ask tough questions and dig through answers to find the truth.

Shapiro has significant teaching experience as a long-term visiting instructor at Connecticut School of Broadcasting. He also led the effort to establish one of the largest broadcast scholarship programs in America providing training, internship, and employment opportunities for thousands of individuals of diverse backgrounds.

In 2005, Shapiro spearheaded the acquisition, construction, branding, and sales effort for a 25,000 watt commercial Classic Hits FM radio station in Panama City Beach, Florida, he also helped establish a non-profit radio station in Keene, NH, and in 2015 Shapiro lead the launch of a highly successful radio station in Palm Beach County, Florida serving an upscale audience with Frank Sinatra, Tony Bennett, Ella Fitzgerald, Billy Holiday, and Michael Buble, among other “Legendary” artists.

Shapiro is a licensed private pilot, frequent flier, and served for five years as a member of the US Airways CEO’s Advisory Board. Immediately following 9/11, Shapiro volunteered his resources and produced a series of national radio ads for the airline in record turn-around time. The campaign entitled “Fly the Flag” aired in NFL broadcasts and brought forth a message of public reassurance at a difficult time while providing a cost savings of $50,000 to US Airways.

A community activist, Shapiro served two years on the Newton MA Board of Aldermen and brought the life-saving Silver Alert program from Florida to the Commonwealth of Massachusetts.  He’s married to Debra Shapiro and they have two children of whom they are incredibly proud.

Shapiro is systematically working through his bucket list.  Currently checked off the list are:  certified scuba diver, flew an F/A-18 Hornet fighter jet with the Blue Angels, and won a car on The Price Is Right.